AI visibility audit for London firms

When a client asks AI to recommend a firm in London, is yours one of the names? Find out, and see which rivals are named instead.

Apply for our visibility audit

Why London firms need to know

In London, many firms compete for the same clients. An AI assistant answers a question like "which employment solicitor would you recommend in London?" with a short list of names. If you are not on it, that client may never reach your website.

You cannot see those answers from your own analytics. The only way to know whether AI names you is to measure it.

You may have heard this called generative engine optimisation (GEO) or AI SEO. Whatever the name, the first step is the same: measure where you stand today.

What we measure for a London firm

  • The questions your clients ask. We write them around the services you actually offer, and ask them for London.
  • The areas you serve. We can test the City, the part of London you work in, or London as a whole.
  • Each AI platform separately, because they often disagree.
  • Your rivals. Which London firms AI names instead of you, and how often.

The ten firms named in the most answers

FirmAnswers, of 100
Farrer & Co30
Mishcon de Reya20
Withers14
Blake Morgan14
Forsters12
Macfarlanes12
Russell-Cooke12
Boodle Hatfield11
Clifford Chance11
Kingsley Napley11
Source: 8eyed. 100 answers to 50 questions about London legal services, put to ChatGPT and Gemini on 18 September 2026. Counts are minimums.

All backed by the actual AI responses - the honest way, with no fake reviews or tricks. See how the audit works.

Law firms in the City and beyond

We have audited law firms and other professional services firms. If you are a London solicitor, see AI visibility for law firms.

Who runs it

Ezra Woodman, founder of 8eyed

Ezra Woodman founded 8eyed in July 2026, when he realised that AI search is becoming the new Google. Businesses need to know where they stand on it, and how to become more visible. He is a First Class Law graduate from the University of Exeter.

8eyed serves firms in London and across the UK. Every audit is set up and checked by hand before any result is shared.

Apply for our visibility audit

We run four new audits a month. Every application is reviewed personally.

Ready to get started? Apply using the form at 8eyed.com/apply, or email us at hello@8eyed.com.

Apply for our visibility audit