Is AI recommending your law firm, or a rival?

An AI visibility audit for UK solicitors, broken down by practice area and by town.

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What your clients are asking

When someone asks an AI assistant for legal help, the answer is usually a short list of named firms. Questions like:

  • Which conveyancing solicitor would you recommend in my town?

  • I need a lasting power of attorney - which local solicitor should I use?

  • Can you recommend an employment solicitor near me?

If your firm is not in that list, that client may never reach your website at all.

One question, put to two AI assistants on the same day

“A supplier owes my business £200,000 and won't pay, which London litigation firm should I use?”

ChatGPT 3 firms

  1. Johnson May Solicitorsa London-area boutique specialising in debt recovery and dispute resolution
  2. Judge & Priestleya larger practice with a specialist debt-recovery capability
  3. Enyo Law LLPa litigation boutique experienced in commercial disputes

Gemini 5 firms

  1. Alius Lawhigh-value, complex commercial disputes and contentious insolvency
  2. Clarke Willmott LLPa tier-1 debt recovery practice
  3. Duncan Lewis Solicitorshighly regarded for its work with SMEs and corporations
  4. Blake-Turner LLPdecisive commercial debt recovery
  5. Harper Jamesa structured, escalating approach to debt recovery

Eight firms named. Not one appears in both answers.

Asked on 18 September 2026. Each assistant was told to name real firms and give a reason for each. Firms are in the order named; the reasons are the assistants' own words, shortened.

What we measure for a law firm

  • By practice area. We write the questions around the services your firm actually offers, so you can see which ones AI links to you and which it does not.
  • By town. A firm can be recommended in one town and never named in the next. The audit shows you where.
  • By platform. Each AI platform is scored separately, because they often disagree.
  • Against your rivals. Which firms AI names instead of you, and how often.

Three firms, by practice area: answers naming each, of 20

FirmPrivate wealthDispute resolutionReal estateReal estate financeCorporate
Farrer & Co146631
Mishcon de Reya65513
Blake Morgan21164
Each firm's strongest area is underlined. Source: 8eyed. 100 answers to 50 questions about London legal services, put to ChatGPT and Gemini on 18 September 2026. Counts are minimums.

The same firm, counted on each assistant

FirmChatGPT, of 50Gemini, of 50
Farrer & Co1119
Mishcon de Reya146
Blake Morgan311
Withers95
Clifford Chance83
Osbornes Law18
Source: 8eyed. 100 answers to 50 questions about London legal services, put to ChatGPT and Gemini on 18 September 2026. Counts are minimums.

Why law firms

We have audited law firms before, so our question sets are built around how people actually look for legal help: by practice area, and by town.

A barristers' chambers? See AI visibility for barristers' chambers.

What GEO is, and what our data shows about how AI chooses a law firm: generative engine optimization (GEO) for law firms.

Ezra Woodman, founder of 8eyed

Ezra Woodman founded 8eyed in July 2026, when he realised that AI search is becoming the new Google. Businesses need to know where they stand on it, and how to become more visible. He is a First Class Law graduate from the University of Exeter.

8eyed serves law firms in London, including the City, and across the UK. See how the audit works.

Apply for our visibility audit

We run four new audits a month. Every application is reviewed personally.

Ready to get started? Apply using the form at 8eyed.com/apply, or email us at hello@8eyed.com.

Apply for our visibility audit